Recently, with the sound of the whistle of 高 高, a Chinese huge wheel carrying nearly 1,000 Xugong excavator, loader, and flat machine and other engineering machinery products sailed from Jiangsu Lianyungang Port to South America. This is the largest order for single-batch exports in China's construction machinery industry in the past five years, playing a song of China's manufacturing overseas.

Lu Ying, deputy secretary-general of the China Construction Machinery Industry Association, said to reporters that this year, the engineering machinery overseas exports have continued to exceed expectations. In the future, in the gradual optimized sales and financing channel layout, domestic engineering machinery leading companies are expected to enter the harvest in overseas markets. .

Export trade volume has a history of high history

Since this year, domestic construction machinery manufacturers have been very busy, from the production workshop to sales channels, often in full capacity, from domestic and foreign orders, filled with work tables.

On the visual large screen of the Sany Logistics Company, a shining "order" line is densely connected to the world from all over the world. Huang Dong, the head of the International Business Department of Sany Logistics Company, said that more than 3,000 devices have been delivered throughout the June, "busy notke-going".

Behind the busy order delivery is "quite good-looking" overseas career.

In the first half of this year, the International sales income of Sanyuan Group increased significantly by 80% year-on-year. It achieved growth in most major markets, 50 of which increased more than 100%, including both France, Russia and other developed countries, as well as Developing countries such as India, Indonesia, and Vietnam have high development quality.

Xugong export score as the leader of the construction machinery is also very bright. In the first half of the year, Xugong exports increased by more than 70% year-on-year. "Zhu Chang Group Consultation Machinery Co., Ltd., Luchuan, deputy secretary of the party committee The country, which ranks first in 30 exports of 30 countries.

According to customs data, the export of my country's construction machinery in China is 15071 billion US dollars from January to June 2021, an increase of 54.9%. The exports in the month were US $ 3.156 billion, an increase of 94.8% year-on-year.

"The total exports exceeded $ 15 billion in the first half of the year, with more than 50% increase, greater than 46.2% over the first half of 2019 in history." Lu Ying said that the growth of the second quarter was significantly higher than the first quarter, 61.9 %, Higher than the first quarter of growth of 15 percentage points. Especially in June, the export volume of the previous month was 3 billion US dollars in the first month, and the highest record of the month of the month was close to the same period last year.

From a quantity, the various products of the engineering machinery are growing. From the corporate level, the export growth of domestic enterprises and foreign companies is very fast, and large companies are like three, Xugong growth is obvious, small supporting parts are also growing.

For comprehensive growth, Lu Ying analyzed that a variety of factors have formed a super-expected export height. On the one hand, relatively, the global construction machinery industry industry chain is relatively long, the epidemic has broken the normal supply chain, and my country's industrial chain is relatively complete, and the marketing and service system overseas overseas is more efficient. On the other hand, it is affected by factors such as economic recovery after the international market, and the demand for international market construction is strong. Plus steel, coal and other bulk commodities have driven mining, and further pull the construction machinery needs. In addition, the bailout policy in the epidemic context is also helpful to the company.

Going to the international market to play "combined punch"

Behind the export of construction machinery, it is a solid product reliability, but also the international market "combination of the international market".

Xugong is unswervingly promoted the key regional localization strategy, deep cultivation of Africa, Southeast Asia, Sia, Central Asia and other main battlefields, play the radiation role of the European R & D center, Brazilian manufacturing base to high-end market, technological innovation, talent cultivation, market development Aspects built an efficient global synergistic system.

Lu Chuan's direct words, in the future, Xugong will continue to resolutely promote the internationalization of the main strategy, but the international market expands is not a single-handed land of the company, but blending the depth of supply chain, industrial chain, value chain.

Three countries also have made great progress in service capacity construction, agents system construction, service accessories system construction, and digital work, etc. since the construction of domestic agents.

Lu Ying said that with the development of my country's construction machinery industry, domestic brands and international brands have no absolute abilities. However, due to the long-term brand positioning of the international market, domestic brands should go to the global leaders from the Chinese leading, still facing a small challenge.

From the region, the first big market export is Asia, accounting for half the export volume, the second largest market is Europe, exports increase slowly. The market size of Africa and South America is limited, and the history of international brands has entered, and its advantages are more obvious.

It can be said that at present, my country's construction machinery is still in the overseas market. Lu Ying believes that in the accumulation of experience, cultivate the team, establishing a brand, clarifying ideas, transformation, and the idea, the domestic engineering machinery company is not absolutely in place, and which one has not said that it is not moving, but overall looks uneven.

He said that domestic companies have begun to explore multiple routes, such as engaging in local brands, foreign construction plants, localization operations, etc., no matter what way to explore, no matter how the end result, as long as it is used, there will be a progress, This progress is "fire".

In addition, Lu Ying also pointed out that such as promoting overseas financial platforms, rental platforms, and second-hand mechanical trading platforms will greatly assist China's construction machinery enterprises "go out".

Increased speed test in the boom cycle

The hot sales situation is gratifying, but can such trends continue?

The construction machinery industry has recovered since the second half of 2016, as in accordance with the original calculation of the original five years, the industry will enter the adjustment cycle in 2021 or 2022.

Trinity, president, believes that the construction machinery industry has some periodic. After a few years, my country's excavator sales have created a new high in last year, more than 330,000 units, and this year has grown. What is this concept? It is the sales of China excavators, which is close to sales of all other countries outside China.

In the second half of the year, I think that growth will definitely decline. "It is expected that the Wensho should be flat or slightly growing, and the adjustment of this growth rate will be reasonable from the development law of the construction machinery industry.

In Lu Ying's view, the trend of export growth is still not seen, because the price of commodities does not come down, and there is a warm demand after entering the winter, and coal consumption will increase. If there is no impact of different factors, this year's construction machinery exports will achieve a very significant increase.

"If the cycle is to reposition." Lu Ying said that the market is so big, it is impossible to have been high-speed growth. In the second half of the year, there must be a decline in growth. At present, the international export volume and the domestic market size are not in a quantitude, it is difficult to make up for the vacancy of domestic growth, but can play a balanced role.

For the fear of the market, Lu Ying also gave a deputy pill. "This year, the industry will not have a breakfall." He said that the engineering machinery in the last cycle has been prepared and coercive in the industry cycle, and it will not be in the next round. As long as there is prepared, the impact is limited. (This article comes from the Economic Daily)